Thanks to support from The Forge.
How do you persuade a consumer to part with their hard earned money for your product when there's potentially thousands of other competitors all wondering the same thing?
It's the question that marketers try to answer all day, every day. Thankfully, The Persuasion Game is a podcast that aims to gather advice from some of the best in the business and give professionals the tools they need to succeed.
Hosts Laura Halliday and Adam Rowles, both experts at insight‑driven strategy and innovation consultancy The Forge, speak to masterminds in marketing and business to uncover the genius behind the genius strategy. From Burger King, Unilever, Diageo, Mondelez and PepsiCo, they speak to those who make the key decisions in the rooms where it all happens.
By looking at marketing and strategy through the lens of persuasion, listeners get insight into the trajectory of a strategy all the way from the boardroom to the consumer's final decision.
The show aims to reach listeners in senior marketing positions who can put what they learnt into practice. It might not be the right show for someone who has nothing to do with marketing, but for those who work in the field every day, this might be a podcast which can help make decisions surrounding strategy and persuasion a lot more exciting.
