Digital marketing expert Kristie Plantinga has launched a new podcast aiming to cut through outdated marketing advice given to mental health professionals: Practice Marketing Insider.
Having founded her own boutique marketing company, Kristie shares her expertise along with guests including Felicia Keller Boyle from The Bad Therapist Show and mental health marketer Michael Fulwiler.
Designed for therapists looking to grow their practices in an increasingly digital, AI-driven landscape, the series tackles the disconnect between traditional marketing guidance and what actually works today.
Each episode focuses on a piece of commonly accepted marketing advice, breaking down why it may no longer hold up and offering practical alternatives. The aim is to provide clear, actionable strategies that therapists can implement in real-world settings.
Topics include stepping outside your comfort zone, the pitfalls of producing high volumes of low-quality content, and the risks of only marketing when new clients are needed. The show also explores how AI is reshaping digital strategy, and why long-term, consistent marketing funnels are becoming increasingly important.
